FAQ

How AI assistants answer the questions your buyers ask. Each answer is checked for three separate signals: whether your brand is mentioned, whether it is recommended, and whether your site is cited as a source. Perplexity, ChatGPT and Google AI Overviews are measured on their own, paid plans add Claude, and Gemini is available as an add-on.

Intelligence builds a balanced set of buyer questions from your category, your audience and your competitors. On the Marketer plan you can also write your own question sets.

Yes. Every answer and every cited source is kept, so you can open any result and read exactly what the assistant said and which pages it relied on.

Competitor gaps and share of voice by topic, and an action plan ranked by impact, confidence and effort, so you know what to change first.

Solo tracks one brand with curated questions on a monthly cadence. Marketer tracks one brand at full depth: custom question sets, competitor answer share, source intelligence, a configurable cadence and a team workspace. Agency is for teams managing several client brands, with white-label reports, client viewers and one consolidated invoice; it is scoped with our team.

Yes. The Free plan tracks one brand with a small set of questions and needs no card. Upgrade when you want more questions, competitors or a faster cadence.

Yes. Upgrades take effect immediately and are prorated for the rest of your billing period. Downgrades take effect at the end of the current period.

Intelligence measures what AI says about you. Crawler checks whether AI crawlers can read your site, and Tracker counts the AI crawler visits and the visitors AI answers send you. They are separate products, priced separately.

Mostly you would not, at first. Run both. Crawler wins on three things: your AI client can drive a real crawl through a first-class MCP server, it computes actual PageRank on your link graph, and it tracks each fix through to a verified re-check. Screaming Frog still has more individual checks and a more mature CLI.

The build for your platform: a universal macOS app for Apple Silicon and Intel, signed with an Apple Developer ID and notarized by Apple; a signed 64-bit Windows installer; or a Linux AppImage, with a .deb for Debian and Ubuntu. Auto-updates are cryptographically signed and verified against a key embedded in the app before anything installs.

Onto your own disk. We run no crawl server and cannot see your crawls. The only data that leaves your machine is what an integration you configured needs: a Google API call, or a prompt to the AI provider whose key you entered.

No. It is the complete audit, Action Center and verification loop, including the MCP server, with no time limit and no account. Paid tiers add JavaScript rendering, integrations, crawl history, scheduling, exports and client reporting.

You buy inside the app, which opens a LemonSqueezy checkout. The licence is bound to one machine. Moving to a new Mac currently means deactivating on the old one, which releases the local token. Tell us if you are stuck and we will sort it out.

Any LLM or AI client where an MCP server can be connected and invoked. The server ships with the app, so there is nothing separate to install or keep running.

Yes, with a Marketer licence and a local Chrome or Chromium. Rendering uses a bounded hydration delay rather than waiting for guaranteed network idle, and a failed render is recorded as a failure rather than counted as a successful rendered check.

No. It finds issues, helps you prioritise and assign them, and verifies the result after your team ships the change. It does not edit your site.

No, and we will not pretend otherwise. An audit describes conditions on your website. Whether an AI assistant cites or recommends you has to be measured separately. That is what VisibilityKit Intelligence does.

Not today. The desktop scheduler runs while Crawler is open, so leave it running for scheduled work.

Yes. The download button detects your operating system and serves the matching build: macOS, Windows or Linux. The other platforms are linked right under it, and every build comes from the same signed release pipeline.

Tracker reports AI assistants as their own traffic source instead of mixing them into referrals, and it records AI crawler visits, which other analytics tools never see. It is also a single lightweight script with first-party cookies and an optional consent mode.

ChatGPT, Perplexity, Gemini, Claude, Copilot, DeepSeek, Grok, Meta AI, Mistral, You.com, Poe, Phind and more. New assistants are added as they appear.

Crawlers from OpenAI, Anthropic, Perplexity, Google, Microsoft, Apple, Amazon, Meta, DuckDuckGo, Mistral, ByteDance and Common Crawl, covering both training and live-answer visits. The list is kept up to date as new crawlers appear.

Only for AI crawler visits. Pageviews, visitors, referrers, AI referrals and custom events all come from the script tag. Crawlers do not run scripts, so they are recorded by a short connection on your hosting or server; the setup page walks you through it.

No. The script is tiny and loads in the background, so it does not hold up your pages.

Yes. Client-side route changes are counted as pageviews automatically.

It uses first-party cookies only and does not store IP addresses. For sites that need consent before any cookie is set, consent mode sends nothing until the visitor agrees. Whether you need a banner depends on your setup; we do not give legal advice.

There is a free plan for one site that stays free within its limits, with every core AI report included. Paid plans add more sites, larger human-event and AI-crawler allowances and longer history, billed monthly; extra sites can be added to any paid plan. Current prices are listed under Pricing.

Intelligence measures how AI assistants answer questions about your brand. Tracker measures what happens on your own site: the visitors those answers send and the crawlers that read your pages. They are separate products.

It connects to your Google Search Console and asks Google about every page in your page list (your sitemap). For each page you see whether it is in Google and, if it is not, the reason Google gives, in plain words. Indexer sends the pages that are ready, checks them again until Google answers, and tells you when a page that was listed drops out.

No. Nobody can make Google list a page, and we do not claim to. Indexer hands your pages to Google, asks what Google decided and shows you the answer. When Google holds a page back, you see the reason and what usually has to change before sending again helps.

A Search Console property you can open. You connect by signing in with Google, or with a service account you create. Indexer uses that access to read your sites, your page lists, Google’s answer for each page and your search numbers, and to submit your page list to Google. It cannot change your site. Restricted (read-only) access is enough to check pages, but Google only accepts sending from Full or Owner access.

Indexer resubmits your page list to Google through Search Console, which tells Google the list has changed. There is also an optional direct route that hands pages to Google one by one. Google built that route for job and livestream pages and may ignore it for others, so it is off unless you turn it on, and it needs a service account with Owner permission. Either way, Google decides when to read a page and whether to list it.

Yes. Each site sends at most 100 pages a day unless you change that number in its rules. Your plan sets how many pages can be sent in a month across every site in your workspace: the Free plan has a monthly allowance and Pro has no monthly limit. Google also has its own limits on how many pages can be checked and sent directly in a day. When one is reached, Indexer waits and carries on. One site can hold up to 5,000 pages.

Your page list is read once a day to find new pages. Pages that were sent are checked again every day, pages blocked by something on your site every two days, and every other page once a week, which is how a page that drops out gets noticed. The first check of a new site runs in the background: you can close the app, and you get an email when Google has answered for every page.

An email when a page that was in Google drops out, an email when your site starts blocking a page, and a weekly summary of what got in, what was sent, what dropped out and what needs a fix. Each one can be switched off, and they can go to up to 10 addresses. Unless you turn it off, a page that drops out is sent again when nothing on your site blocks it.

Indexer looks for your page list in Search Console first, then in your robots.txt file, then at /sitemap.xml. If there is none, it tells you. You can also paste page addresses yourself: those are checked like any other page, but because they are in no page list they can only be sent with direct sending turned on.

Indexer is about Google’s index: which of your pages Google lists, and putting the rest in front of Google. Crawler audits your site from your own computer and verifies fixes. Tracker measures the visitors and AI crawlers that reach your site. Intelligence measures how AI assistants answer questions about your brand. They are separate products, priced separately. Indexer and Tracker use the same account and workspace.

There is a Free plan and a Pro plan billed monthly. Checking and watching pages never count towards your plan. Only pages sent to Google do, counted across every site in your workspace. Current prices and allowances are listed under Pricing.

Only the members of your workspace can see your sites, your pages and Google’s answers. The Google credential you connect is stored encrypted and is shown to nobody, your own team included. Indexer uses it only to read Search Console and submit page lists for the sites you add.

A workspace owner can remove a connection under Connections at any time, which deletes the stored credential. If it was your only working connection, checking and sending stop until you connect again. Removing a site deletes its pages and history from Indexer.